Aegean Petroleum (ANW) with its
unusual business model compared to its bunker supplier peer competitors has
been courting trouble for a long time that is finally beginning to roost on is
management. The company reported much
worse than expected earnings for 1st Quarter 2017. Its CEO John Tavlarios resigned. Neither Tavlarios - as director - nor Peter
Georgiopoulos as Aegean Chairman garnered enough shareholder votes to continue
on the Aegean Board of Directors. Aegean
announced that they want to move to an asset light business model, effectively
throwing in the towel and following their competitors’ business model. In my mind, it was a miracle that they were
able to continue their previous course for so long in this brutal, overly competitive,
low margin business.
I have been warning for years on
Aegean and its weak and incoherent business strategy. See my previous posts. Aegean Marine Petroleum Network: lagging
competitors with low return on investment and mounting financial expense eroding
earnings margins http://amaliatank.blogspot.gr/2013/01/aegean-marine-petroleum-network-lagging.html.
The marine bunker business has
the worst earnings margins in the fuel business. The competition is brutal. The normal course of most marine bunker
companies is eventually to sell out to competitor companies. Aegean stock price performance – always below
NAV - has been crying out for years that its shareholders would be better
served by this path given that a merger with an established competitor like
World Fuel would offer them better value.
Many of the peer companies are
arms of major commodities traders such as the case of Chemoil that was acquired
by Glencore. Others like World Fuels
(INT) are highly diversified in the fuel business in other more profitable
areas like fuel for land trucking and jet aviation. They are companies that have low leverage and
are able to finance their sales with ample working capital.
Aegean followed an inherently
Greek strategy to build up assets and leveraged up in the process with
debt. Their IPO was to acquire an owned
fleet of double hull bunker vessels and somehow gain competitive advantage with
this delivery system. Never mind that marine bunker supply is a trading
business and these assets are cost to them as part of their delivery system in
their sales to customers, making this a ludicrous strategy for competitive
advantage.
Why Aegean attracted so many
major value investors is something that I find inscrutable. I have done consulting work on Aegean over
the years for some of them and the experience was disconcerting. I discovered the most incredible
misconceptions about Aegean. Many
actually believed that Aegean with its bunker vessels was another Greek shipping
company with tankers instead of a bunker supplier!!!! They were shocked when I
tried to bring them to reality of the Aegean business model and explain to them
how the bunker fuel business works.
Several years later under the
urging of Aegean’s founder, Mr. Melissanides, who had some land in Fujairah,
Aegean embarked upon a strategy of building oil terminals for its bunker oil to
be sold to customers.
Now liquid storage for third
parties as a business Is normally more profitable with better returns than
selling bunker oil or even transporting oil for third parties, but this was to
acquire the physical commodity and then sell it to its customers in competition
with its peer competitors. The logic was
along the same lines as its fleet of bunker tankers. Adding these assets to the balance sheet as
well as the bunker fuel inventory required additional financing, for which
Aegean increased its leverage and finance costs.
By comparison, Glencore – a major
trading company – upon acquiring Chemoil started to divest of Chemoil storage
facilities to lighten up the balance sheet on the logic that rented space would
be cheaper and more efficient. Moreover,
peer competitor companies generally avoid physical bunker commodity, preferring
to purchase from producers like major oil companies and hedge their sales to
customers with derivatives. They all
fostered an asset light business model to support their bunker trading business
competitively given the very low margins on sales. Concurrently, they wanted to keep finance
costs to a minimum.
Aegean actively bought market
share as a growth strategy and raised additional capital to do so. Over time, Aegean got more and more bogged
down with a heavy asset based balance sheet and aimless expansion without a
coherent strategy for competitive advantage and better earnings margins.
Personally, I give enormous
credit to John Tavlarios that he managed as well as he did to hold on for so
long given the extensive challenges that he faced with such an unproductive business
strategy against a lean, brutal competition.
But these dramatic events where Aegean now publicly want themselves to move to a more asset light
business model that they have finally seen the light and thrown the towel here.
Agile low-cost newcomers are
cropping up in their major fuel hubs.
The market is saturated with back to back trading entities. Aegean is going to have to start selling off
its assets, deleverage and consider potentially exiting less profitable
markets.
The biggest jack asses in this
mess are Aegean’s two largest shareholders
Canada’s Senvest Management and US-based Towle & Co. who bought into
Aegean and are the largest shareholders. They should have realized years ago the incongruities in Aegean with its asset heavy approach. The case speaks for itself!
Hopefully, they will work themselves out of this to create some value
for their investors. Despite the challenges, I believe that Aegean shareholders could see better days with the management in the right hands.